Here is the general schedule for Spring 2020 to help us keep on track. Some of these dates may change depending on which section of MKTG 3680 you are taking. Please refer to Canvas for the most up-to-date schedule. Remember to email me via the Canvas inbox right away if you have questions. I’m cheering for you to have a great semester–Dr. Paige Gardiner (profpg)
SYLLABUS
Syllabus Online Spring 2020 Marketing with Social Media MKTG 3680
Week 1
Reading: Web Copy ch. 1
S 1/12: Blog: Photo Discussion Assignment
S 1/12: Simulation: Round 1 & 2
S 1/12: SSM Assignment: Get to Know Me Assignment
Week 2
Reading: Web Copy ch. 2
S 1/19: Blog: Web Copy That Sells Framework Blueprint
S 1/19: Simulation: Round 3 & 4
S 1/19: SSM Assignment: Twitter
Week 3
Reading: Web Copy ch. 3
S 1/26: Blog: Canva Design Assignment
S 1/26: Simulation: Round 5 & 6
S 1/26: SSM Assignment: Pinterest
Week 4
Reading: Web Copy ch. 4
S 2/2: Blog: Video “About Me” Assignment
S 2/2: Simulation: Round 7 & 8
S 2/2: SSM Assignment: Youtube
Week 5
Reading: Web Copy ch. 5
S 2/9: Blog: Blog Posts and Content
S 2/9: Simulation: Round 9 & 10
S 2/9: SSM Assignment: Influencers
S 2/9: TEAM ENGAGED SOCIAL MEDIA PLAN UNIT 1 DUE
Week 6
Reading: Web Copy ch. 6
S 2/16: Blog: Blog Plan Due
S 2/16: Simulation: Round 11 & 12
S 2/16: SSM Assignment: Five Marketing Agencies
Week 7
Reading: Web Copy ch. 7
S 2/23: Blog: Blog Themes and Pages
S 2/23: Simulation Reflection Paper
S 2/23: Simulation Ranking Grade
S 2/23: SSM Assignment: Social Media Job Descriptions
Week 8
Reading: Web Copy ch. 8
S 3/1: Blog: Widgets, Sidebars, and Social Media
S 3/1: SSM Assignment: Peer Strengths Assessment
Week 9
Reading: Web Copy ch. 9
S 3/8: Blog: How to Video
S 3/8: SSM Assignment: What do recruiters want to see on your Facebook page
Spring Break (3/16-3/20):
S 3/15: TEAM ENGAGED SOCIAL MEDIA PLAN UNIT 2 DUE
Week 10
Reading: Web Copy ch. 10
S 3/29: Blog: Content Creation (Sectional Post)
S 3/29: SSM Assignment: Tips for building a great LinkedIn profile
Week 11
Reading: Web Copy ch. 11
S 4/5: Blog: Blog Peer Review
S 4/5: SSM Assignment: LinkedIn publishing
Week 12
S 4/12: Blog: Record Your Blog Presentation (Put the Youtube link on the class sign-up for me to grade)
S 4/12: Blog: Final Grade (don’t turn in anything, I will grade your blog using the URL from the class sign-up)
S 4/12: Blog: Reflection Paper
Week 13
S 4/23: SSM Assignment: Social Media Job Interview
S 4/23: TEAM ENGAGED SOCIAL MEDIA PLAN DUE
Week 14
S 4/30: HubSpot Content Certification Exam
S 4/30: SMM Final Exam
Extra Credit Opportunity: upload SRI into Canvas
professorpg 