Syllabus Schedule

Week 2
T 1/16: Consulting 101 and Social Media Marketing Plans
R 1/18: Blog: Plan & Red Hot Copy Background
Reading: Red Hot Copy ch. 4 – 7
S 1/21: Blog: Red Hot Copy Background for Blog Assignment

Week 3
T 1/23: Engaged Consulting Clients (UVUMBA, UVUWSB, UVUAMA, UVUDigitalMarketing)
R 1/25: Blog: Canva Design
Reading: Red Hot Copy ch. 8 – 10
S 1/28: Blog: Canva Design Assignment

Week 4
T 1/30: Market Research & Targeting
R 2/1: Blog: Video “About Me” Assignment
Reading:Red Hot Copy ch. 11 – 13
S 2/4: Group Assignment: Market Research & Targeting/Positioning due @ midnight to Canvas
S 2/4: Blog: Video “About Me” Assignment

Week 5
T 2/6: Social Media Audit
R 2/8: Blog: Plan & WP 101
Reading: Red Hot Copy ch. 14 – 17
S 2/11: Group Assignment: Social Media Audit and Objectives due @ midnight to Canvas
S 2/11: Blog: Blog Post

Week 6
T 2/13: Facebook Marketing Strategy
R 2/15: Blog: Blog Posts and Content
Reading: Red Hot Copy ch. 18 – 20
S 2/18: Group Assignment: Marketing Strategy due @ midnight to CanvasS 2/18: Blog: Blog Plan Due

Week 7
R 2/20: Facebook 15 Posts
T 2/22 – 2/25: Mid-Term: Red Hot Copy Midterm Exam
Reading: Red Hot Copy ch. 21 – 24
S 2/25: Group Assignments: 15 Facebook Posts per group due @ midnight to Canvas

Week 8
T 2/27: Edit and Schedule 15 best Facebook posts
R 3/1: Blog: Blog Themes and Pages
Reading: SM Superstars ch. 1 – 4
S 3/4: Group Assignment: Edit the original 15 Facebook Posts per group and resubmit due @ midnight to Canvas
S 3/4: Blog: Blog Themes and Pages

Week 9
T 3/6: Instagram Marketing Strategy
R 3/8: Widgets, Sidebars, and Social Media
Reading: SM Superstars ch. 5 – 9
S 3/: Group Assignment: Instagram Marketing
S 3/11 Blog: Widgets, Sidebars, and Social Media

Week 10
T 3/13: Facebook Contests and Sales Promotions
R 3/15: Blog: How To Videos
Reading: SM Superstars ch. 10 – 14
S 3/18: Group Assignment: Schedule your Facebook Ad (nothing due to Canvas)
S 3/18 Blog: How To / Multimedia Discussion

Week 11
Spring Break

Week 12
T 3/27: Facebook Insights
R 3/29: Blog: Content Creation (Sectional Post)
Reading: SM Superstars ch. 15- 18
S 4/1: Group Assignment: Facebook Contests and Sales Promotions due @ midnight to Canvas
S 4/1 Blog: Blog Sectional Post

Week 13
T 4/3: Finish your blog (no class)
R 4/5: Blog: Blog Peer Review
Reading: SM Superstars ch. 19 – 21
S 4/15: Blog: Complete 2 Peer Reviews

Week 14
T 4/10: Facebook AdManager and Final Project Overview
R: 4/12: Record your blog presentation
Reading: SM Superstars ch. 22 – 24
S 4/15: Blog: Record your Blog Presentation and upload the youtube link to professorpg.wordpress.com (signup pages), I will begin grading your blogs presentation and blog after this day.

Week 15
T 4/17: Final Presentation Practice Day
R 4/19: Blog Reflection Paper
Reading: SM Superstars ch. 25 – 26
S 4/22: Blog: Blog Reflection Paper
Extra Credit Opportunity 1: Attend Digital Marketing Interview Day April 19

Week 16
T 4/24: Final Presentations (001-MBA; 601-AMA and DM)
R 4/26: Final Presentations (001 – WSB)
Extra Credit Opportunity 2: upload SRI into Canvas
Reading: SM Superstars Study Guide
S 4/29: Group Assignment: Presentations, Report, Company Reflection Paper due @ midnight to Canvas
S 4/29 HubSpot Content Certification Exam Due
S 4/29- 5/3: Final Exam: SM Superstars due @ midnight to Canvas

Week 1

Syllabus TTH Spring 2018 Marketing with Social Media MKTG 3680

T 1/9: Welcome, Hybrid, and HubSpot Certification
R 1/11: Blog: Photography for social media
Reading: Red Hot Copy ch. 1 – 3
S 1/14: Blog: Photo Assignment

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